#media agencies

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#media-agencies
Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
4 months ago

At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface

Talent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.
Marketing tech
fromDigiday
3 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
fromDigiday
3 months ago
Marketing tech

Media agencies are finding new uses for AI while AI-generated creative still lags

fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

fromDigiday
1 month ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

Marketing tech
fromDigiday
4 months ago

Ties between The Trade Desk and key media agencies are weakening

Agencies are increasingly distancing themselves from The Trade Desk as they build their own tech and embrace competition in programmatic ad buying.
Marketing tech
fromDigiday
4 months ago

At Digiday's Media Buying Summit, challenges with talent recruitment bubble to the surface

Talent shortages in media agencies begin at entry-level due to the rise of AI, affecting opportunities for young people.
Marketing tech
fromDigiday
3 months ago

The Trade Desk stumbles, and the ad tech world cheers - maybe too soon

The Trade Desk's recent struggles reflect broader instability within the ad tech industry, as confidence dwindles and frustration grows among media agencies.
fromDigiday
3 months ago
Marketing tech

Media agencies are finding new uses for AI while AI-generated creative still lags

fromDigiday
1 month ago
Marketing tech

'Xandr DSP took the brunt of the frustration with Netflix': Overheard at the Digiday virtual town hall

fromDigiday
1 month ago
Marketing tech

Agency-SSP partnerships are growing more common - and blurring programmatic's old dividing lines

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