Digiday3 days agoArtificial intelligenceFullThrottle.AI creates audience planner tool using an AI assistantFullThrottle.AI is developing an audience targeting tool for media agencies using generative AI assistants. [ more ]
Adweek2 weeks agoMarketingANA Finds Media Agencies Profit From Arbitrage, With Brands Also BenefitingMedia agencies engage in principal buying, purchasing media at lower prices and reselling it to clients, a practice highlighted by ANA research. [ more ]
The Drum1 month agoMarketingPlanners need to stop misdefining working-class with 'archaic' socioeconomic gradingMedia agencies should reexamine outdated methods like National Social Grade for understanding audiences. [ more ]
Adweek1 month agoMarketing techMedia Agencies Get Deals for Big Marketers; Smaller Clients Pay CostIndependent agency Acadia's unique approach involves clients paying media suppliers directly rather than through the agency. [ more ]
Digiday1 month agoMarketingMedia Buying Briefing: Can agencies help brands expand gaming and esports as women's sports shine?Media agencies and brands are working to increase opportunities and pay equity for women in gaming and esports. [ more ]
Digiday1 month agoMarketingVaynerMedia CEO Vaynerchuck: Media, creative agencies must reunite to create 'common sense' marketing solutionsVaynerMedia CEO advocates for reconciling media and creative agencies to improve marketing strategy. [ more ]
Forbes6 months agoMarketingThe Advertising Industry's Existential CrisisThe ad industry is facing a trust crisis due to misaligned economic incentives between advertisers, media agencies, and platforms. Consumers distrust advertising, advertisers distrust their media agencies, and big tech platforms have too much power. The erosion of trust is linked to a shift from long-term relationships to transactional models in the industry. [ more ]
Digiday6 months agoBusiness intelligenceStudy examines combining first-party and third-party data to reach wider audiences, reduce costsCombining first-party and third-party data can be effective for reaching wider audiences. Media agencies are preparing for the deprecation of third-party cookies and are exploring different data sources and compliance strategies. Using customer data platforms and anonymizing personal data are potential solutions for tracking engagement without tracking cookies. [ more ]